There are a lot of shows out there, so when you say ‘Hey, I make a show you may enjoy’, people need to trust you enough to believe you. Kaitlin: We tried a lot of different things in the beginning, from normal social media marketing, to spending hours making curated lists of shows to help establish ourselves as quality listeners and creators. The post reached the front page of Imgur overnight, and got a spike in listeners for almost every show on the list. I feel like if there’s a particular event that got us over the 100 listener mark it was maybe a particularly successful Imgur post that Kaitlin put together showcasing Modern Audio Drama. It was a mix of good timing, word of mouth, advertising at live events, and marketing on social media. Travis: We surprised ourselves quite honestly. How did you get your first hundred listeners? By the time we started Season Two of The White Vault, we knew we were in for the long haul. We saw that, over time, the podcasting space was becoming more prevalent in our lives and amounting to more of our income, so we sat down, worked out the numbers, and set about starting the company and solidifying our lives as entertainers. It was a gradual decision to start our own company. As we create more shows, we established Fool & Scholar Productions as a way to organize our works and establish brand recognition. We had been working to create podcasts as a hobby and side hustle for about a year and a half before we came up with the idea to brand ourselves as a single company (or duo) creating multiple shows.
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